Roblox is an online gaming platform that allows users to create their own virtual worlds or play a wide variety of user-created games. Roblox games, or as the platform calls them, experiences, include everything from taking care of virtual pets and climbing an endless stairwell to solving a murder mystery.
It was founded by David Baszucki and Eric Cassel in 2004 and launched two years later, in 2006. It was off to a slow start, but it steadily grew into one of the most popular online gaming platforms worldwide.
Roblox especially thrived during the last two years, with the pandemic more than doubling its user base. In August 2021, Roblox reached an all-time peak in usage, with more than 220 million monthly active users.
Interested to know more? Luckily for you, we have collected all the latest Roblox statistics, so check them out below.
Top 10 Roblox Statistics
- Roblox has 47.3 million active daily users.
- In August 2021, Roblox reached 220 million monthly active users.
- Roblox has its own in-game currency called Robux.
- In October 2021, Roblox hit a milestone of 3 billion accounts created on the platform.
- Roblox has accumulated 11,184 billion hours worth of user engagement.
- Roblox currently hosts around 24 million “experiences” on its platform.
- The most played Roblox game of all time is the pet simulator Adopt Me!
- In the third quarter of 2021, Roblox generated revenue of $509.4 million (roughly £376.9 million).
- Roblox has an almost equal gender split, with 51% of its user base male and 44% female.
- In 2021, Roblox ranked as the second most downloaded mobile game globally, with 182 million downloads.
Roblox Usage Statistics
Roblox has 47.3 million active daily users
If you wonder how many people play Roblox a day, these numbers will impress you. As of the third quarter of 2021, Roblox reached 47.3 million active daily users worldwide. In comparison, in the second quarter of 2021, Roblox had 43.2 million active daily users worldwide. That is a significant increase in the span of only a few months.
These numbers also suggest that Roblox has been steadily growing in popularity since 2018. For instance, at the end of 2018, Roblox only had 13.7 million active daily users, which, when compared to the latest numbers, suggests that Roblox has increased its active daily user base by well over 200% since.
12.2 million of Roblox active daily users are based in the United States and Canada
The latest Statista report shows that up to 12.2 million daily active Roblox users are from the United States and Canada, which is a quarter (25%) of the total number of active daily Roblox users worldwide.
The number of active daily Roblox users based in Europe is almost the same, at 11.9 million. That is followed by the Asia-Pacific region, with 9.4 million active daily users. The rest of the world accounts for 13.8 million active daily Roblox users.
You can see the full breakdown in the table below:
|Region||Number of Roblox Users in Q3 2021|
|US & Canada||12.2 million|
|Rest of the world||13.8 million|
In August 2021, Roblox had 220 million monthly active users
According to RTrack’s monthly active user analysis, more than 220 million users were active on Roblox’s platform in August 2021, an increase from 217 million in July 2021. That is 3 million more Roblox monthly players compared to the month before and an all-time peak for the platform.
Roblox has 3 billion registered users in total
By now, you must be wondering how many Roblox accounts are there in total? Well, in October 2021, Roblox hit a milestone of 3 billion accounts created on the platform. Of course, that number shouldn’t be confused with the total number of actual players, as many of these accounts could be inactive, but it is still a significant achievement for the platform.
The highest number of users active on the Roblox platform at the same time was 5.7 million
In January 2021, Roblox had 5.7 million concurrent users, marking the record for the largest number of users active on the platform at the same time.
Roblox currently has over 9.5 million developers
Roblox currently hosts over 9.5 million developers who create worlds or “experiences” for the platform, which is a massive increase from the 1.7 million developers in March 2017.
Roblox developers earned a total of $500 million (roughly £370 million) on the platform in 2021
This figure represents a 52% increase from the year before. Most Roblox developers monetise their Roblox games through the platform’s in-game currency called Robux, which players use to buy in-game upgrades or avatar accessories. Robux can be purchased via one-time purchase or a Roblox Premium subscription.
In 2020, three Roblox developers earned over $10 million (roughly £7.4 million) each
In 2020, 32 Roblox creators earned millions on the platform, with three of them making over $10 million (roughly £7.4 million) and 29 of them earning upward of $1 million (roughly £0.74 million) each. By comparison, 962,452 Roblox creators did not earn anything.
The average Roblox user purchases $13.49 (roughly £10) worth of Robux
Most video game companies label the amount of virtual currency purchased on the platform as “bookings”. In the third quarter of 2021, the average Roblox user had an average booking of $13.49 (roughly £10), which is a slight decrease from the average booking of $15.41 (roughly £11.40) in the previous quarter.
Roblox has accumulated 11.18 billion hours worth of user engagement
During the third quarter of 2021, Statista registered 11.18 billion user engagement hours on Roblox. By comparison, in the fourth quarter of 2018, it was 2.53 billion hours.
It is also interesting to note that the average active user spends a little over 2.6 hours (156 minutes) on the Roblox platform a day.
The chart below shows how user engagement on Roblox has been gradually increasing over the previous quarters.
In 2021, Roblox ranked as the second most downloaded mobile game globally, with 182 million downloads
Roblox was outranked only by Subway Surfers, which had 191 million downloads. In addition, up to 42 million of the total number of Roblox downloads worldwide were from mobile gamers in the United States, where Roblox ranked as the leading mobile gaming app.
Demographics of Roblox Users
The Roblox gaming platform appeals to users of all ages, but its target audience is children and young teenagers. In fact, it is the most popular game for children aged 5–12 in the United States.
However, as the popularity of Roblox increases, its player base is getting increasingly older. Did you know that in 2021, for the first time in its history, Roblox had more users aged over 13 than under? Check out these Roblox user demographics statistics if you are interested to know more.
Roblox Users by Age
In September 2020, 29% of Roblox users worldwide were aged from 9 to 12 years
In September 2020, the majority of the Roblox user base (67%) were children and young teenagers. Here is a full breakdown of Roblox users age distribution.
|Age Group||Share of Users|
In the third quarter of 2021, 23.8 million active daily Roblox users were over 13 years old
In the third quarter of 2021, Roblox had more users over 13 years old than under for the first time since it was launched. This figure is up from the second quarter’s daily active users of 21.5 million in the same age group and suggests that the Roblox demographic is changing and becoming increasingly older.
In the chart below, you can see the full breakdown of Roblox users by age over the previous quarters.
In 2020, Roblox topped the pocket money spending charts in the UK
The UK’s largest pocket money survey of 2020 that included 70,000 children revealed that children between 4 and 14 spent the most of their pocket money on video games. Roblox topped the chart of the top 5 things to spend money on, while Fortnite came second.
Roblox Users by Gender
Roblox has an almost equal gender split, with 51% of its user base male and 44% female
The latest figures on the Roblox users distribution by gender from September 2020 suggest that 51% of its users are male, while 44% are female. The remaining 5% of users did not specify their gender.
Roblox Users by Device
79% of Roblox users used a mobile device to access the platform
In September 2020, up to 79% of Roblox users accessed the platform through a mobile device. The desktop platform came second, with a share of 25%, while only 3% of users accessed Roblox via a console.
Roblox currently hosts around 24 million “experiences” on its platform
As of recently, Roblox started using the term “experiences” to describe the games hosted on its platform. There are currently over 24 million experiences available on Roblox, all created by the Roblox community. The top five most popular genres of experiences in 2021 were: role-playing, action, simulator, platformer/obby, and tycoon.
The most played Roblox game of all time is Adopt Me!
The pet raising simulation Adopt Me! is the most popular Roblox game of all time, with a total visit count of 23.78 billion. The game focuses on adopting and taking care of various virtual pets by hatching eggs. Adopt Me! is so popular that its developers have recently opened their own studio to continue working on new game updates.
The second most played Roblox game, with 13.31 billion visits, is Tower of Hell, followed by MeepCity with 10.88 billion visits.
The chart below shows the top 10 most popular Roblox games by their number of visits as of July 2021.
Roblox players can unlock special benefits by purchasing Game Passes
A Roblox game pass is a one-time purchase ticket that can be used to get a permanent power-up, an in-game avatar item, or access to a restricted area within the game. Game passes can be purchased with Robux, Roblox’s virtual currency.
In the third quarter of 2021, Roblox generated revenue of $509.4 million (roughly £377.18 million)
That is a significant increase from the previous quarter’s revenue of $454.1 million (roughly £336.24 million). In addition, these figures reveal a 102% increase in revenue year-over-year. Roblox makes most of its revenue from selling its in-game currency Robux, which is a direct revenue provider for both the company and its game developers.
In October 2021, Roblox was the highest-grossing gaming app for iPhones in the United States
In October 2021, Roblox generated around $11.66 million (roughly £8.6 million) in revenue from iPhone users in the US, making it the highest-grossing gaming app of the month.
These impressive numbers confirm that Roblox is much more than just a fad in online gaming. In fact, at the rate it’s going, it has the potential of surpassing the likes of Fortnite and Minecraft as the leading online gaming platform worldwide. There is something so appealing to the millions of virtual worlds and Lego-like characters on Roblox that users keep coming back to the platform.
So be sure to check out Roblox yourself, as you are certain to find a gaming experience you will enjoy among the endless choice of virtual worlds and characters on the platform.