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  • Withdrawal fees: /
  • Inactivity fees: /
  • Customer support: Phone, mail, post
  • Mobile app: Yes
  • Available services: ISAs, SIPPs, LISAs, Dealing and Junior accounts

minimum price:

£1.5/fund trade

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AJ Bell Review

Are you a first-time investor in need of a reliable investment platform? If so, check out this AJ Bell review that will introduce you to one of the leading stockbrokers in the UK.

AJ Bell Review

minimum price:

£1.5/fund trade

Visit Website
  • Withdrawal fees: /
  • Inactivity fees: /
  • Customer support: Phone, mail, post
  • Mobile app: Yes
  • Available services: ISAs, SIPPs, LISAs, Dealing and Junior accounts

Best For

Trading funds


  • Versatile investment options
  • Intuitive platform
  • Attractive retirement plans
  • Free learning material for newbies


  • Percentage fees
  • No live chat

On a practical level, investing involves buying assets that can increase in value, allowing you to grow your money over the long term. As investing offers the potential of healthy long-term returns, many people want to buy and hold stocks, shares, or digital assets until they can later sell them for a more considerable sum of money. 

Still, starting a successful investment journey isn’t as easy as it seems. If you’re a first-time investor, starting small and learning the fundamentals before investing your savings into new valuable assets would be best. But first, proceed to read this AJ Bell review to discover one of the leading investment apps that offers the best investment tools and services for beginners.

  • What is AJ Bell?
  • Who is AJ Bell Best for?
  • How Does it Work?
  • Accounts and Services
  • AJ Bell Charges
  • Account Setup and Withdrawals
  • Mobile App
  • Security
  • How Does AJ Bell Compare?
  • Customer Support
  • User Reviews

What is AJ Bell?

Founded in 1995, AJ Bell Youinvest is now one of the leading investment platforms in the UK. WIth Andy Bell as the CEO, AJ Bell has managed to help hundreds of thousands of Britons reach their investment goals and secure their finances. This award-winning stockbroker is listed on the London Stock Exchange and can boast about offering cost-effective services to people who want to invest in unit trusts and other types of assets. 

AJ Bell’s goal is to make investing as convenient and easy as possible for everyone. But, of course, juggling investment opportunities and tackling investment jargon can be challenging. Still, this stockbroker strives to provide the best available services and tools for your success, allowing you to manage your investment portfolio effortlessly. 

Namely, if you decide to invest with AJ Bell, you won’t have to spend hours trying to learn the investment terminology from scratch. Instead, as the company views clients’ success as its own, all investors at AJ Bell will get a thorough explanation of each investment process. This approach ensures you always know where you stand, allowing you to make calculated decisions before trying new tools or opening new investment accounts. 

Additionally, you can find investment guides on the AJ Bell Invest platform and learn the basics of building your portfolio free of charge. This broker offers guides to SIPPs, Lifetime ISAs, Stocks and Shares ISAs, and additional guides for first-time investors. Still, if you find yourself scrolling through AJ Bell’s website, it’s advisable to check its Jargon Buster, tax year-end checklist, and a guide to drawdown. 

Interestingly, AJ Bell is one of the most robust financial platforms in the UK, holding roughly £72 billion in assets. With almost 400,000 loyal customers, AJ Bell is a dependable stockbroker you should consider if you’re serious about finding new ways to stabilise your financial health. If you become an AJ Bell’s client, your cash and investments will be covered by the Financial Services Compensation Scheme, which is one of the many reasons to give this reputable platform a try. 

Who is AJ Bell Best for?

AJ Bell is a popular choice for first-time investors and those who don’t want to make excessive fund switches. The platform is also an ideal choice for people who want to invest in a broad range of assets and manage all their investment accounts on one platform. Additionally, AJ Bell is an excellent option for:

  • Finding funds that meet your criteria
  • Accessing tools and features necessary for your success
  • Holding your assets in secure hands
  • Planning and preparing for retirement
  • Those who want to avoid exposure to complex investment jargon
  • People who wish to rely on an investment company that offers fair prices and excellent service
  • Investors who want to get the best deals and discover unique investment opportunities

If you want to create an account on the AJ Bell platform, you will have to be at least 18 years old and a UK resident. The company is determined to offer services to UK residents only, and the chances of AJ Bell’s international expansion are currently slim to none. However, AJ Bell offers deals in 24 global markets, including the US, Spain, Canada, Japan, France, and most UK markets.

How Does it Work?

The Aj Bell trading platform is user-friendly and intuitive, but it isn’t customisable. Moreover, it features enhanced security options, including two-factor authentication and login questions. 

At AJ Bell, you will find various services and tools that will help you get accustomed to trading rules. Namely, you can choose between a handful of investment account types, such as Stocks and Shares ISAs, SIPPs, dealing accounts, or investment accounts for minors. 

On top of that, AJ Bell offers attractive retirement plans and investment ideas ideal for every beginner who wants to invest or trade on this platform. In other words, this company’s excellent because it allows you to choose your risk level and invest accordingly. 

Clients can also pick and manage investment portfolios created by AJ Bell’s financial experts. However, if you want to challenge your abilities and build an investment portfolio yourself, AJ Bell will encourage you to manually pick funds for your investment projects. 

AJ Bell offers all resources you need for choosing your shares. In particular, you can enable alerts or portfolio comparison features to improve your performance and learn from the available data about the markets and new opportunities.

Accounts and Services


A Self-Invested Personal pension is a retirement plan for taxpayers in the UK that allows them to prepare for the future and secure their finances. If you decide to invest in this type of pension, you will dictate how much money goes into your account while earning a tax relief on your assets. For every £80 you put into your account, you will make an additional £20, meaning you will manage to collect a decent amount of money for your retirement. 

All clients can transfer other pensions to AJ Bell’s SIPPs or open their first AJ Bell SIPP free of charge. More importantly, the SIPP plan allows you to buy investments from as little as £1.50, making it an excellent opportunity for first-time investors. 

AJ Bell allows you to transfer up to 100% of your salary to your SIPP. Additionally, you can be in charge of monthly transactions or ask your employer to deposit the desired amount into your SIPP account.

Stocks and Shares ISA

AJ Bell Stocks and Shares ISAs feature attractive tax benefits. These individual savings accounts are ideal for anyone who wants to explore the investment world, as all dividends under these accounts remain tax-free. Opting for an AJ Bell ISA will help you generate enough money for your long-term goals and access a wide range of investment choices.

Although AJ Bell will give you annual allowances, it’s advisable to put the money you invest in ISAs away for several years. That way, when you stumble upon new investment opportunities, you will have enough money in your account to double your savings. 

Lifetime ISA

Lifetime ISAs are for young investors aged 18 to 29. If you’re eligible to invest in this account, consider that the AJ Bell Lifetime ISA can help you save money for your first home or early retirement. That is because, for every £4 you put into your Lifetime ISA (LISA), the UK government will contribute an additional £1. Still, this account has limits, meaning you can contribute up to £4,000 annually. 

What’s more, you can continue to fund this account until you turn 50. But, on the bright side, those who withdraw money from their LISAs to buy their first home won’t have to pay taxes for these transactions. 

LISAs are also cost-efficient. You can deal from £1.50 with this account, but keep in mind that you will have to deposit £25 at minimum into your AJ Bell LISA each month.

Dealing Account

A Dealing Account will give you complete control of all your investment decisions. Unlike ISAs and SIPPs, Dealing accounts will allow you to deposit as much money as you’d like and deal at AJ Bell at a low price. 

Those who opt for this type of investment account will be able to choose from a range of attractive investment options, including shares, trusts, and funds. So if you want to tap into the global markets and get the necessary tools you need to boost your portfolio, a Dealing account is an excellent choice for you. Moreover, you can open a joint Dealing account with your trusted partners and split the profits once the share prices increase.

Investing for Children

If you want to secure your child’s future, don’t worry because AJ Bell’s got your back! This company allows you to open AJ Bell Junior ISAs, SIPPs, and even Dealing accounts for your child, making it possible to collect enough money for your child’s education. These accounts feature generous tax benefits, but AJ Bell states that the taxes will depend on your circumstances. 

In addition, a Junior ISA allows you to invest up to £9,000 each year, while a Junior SIPP has a limit of £2,880. If, however, you choose a Junior Dealing account, AJ Bell won’t pose any limitations on your investments.

Family Linking

Family Linking is a valuable service for those who want to manage their family’s investment accounts in one place. One person in your family will be in charge of all your accounts, allowing you to manage your family’s finances easier. However, you can’t include Junior ISAs in the Family Linking, as this type of account can be handled only by the person who opened this account.


Mywealth is a service that allows you to view all your liabilities and assets on one screen. That includes your AJ Bell investment accounts, credit cards and loans, accounts with other service providers, or any other assets you might have in your possession. Interestingly, you can even view antiques and artwork you currently own, allowing you to stay on top of your finances. 

Mywealth is convenient and comprehensive. If you want to get an accurate representation of your assets, you will have to manually add all the information regarding your purchases. 

AJ Bell Charges 

When it comes to ISA charges, AJ Bell takes a flat fee of 0.25% for funds under £250,000 and 0.10% value of your holdings for funds over £250,000. More importantly, the lowest fee per fund trade deals at AJ Bell is £1.5 and £9.95 for share trades. Moreover, AJ Bell doesn’t charge any account inactivity fees or withdrawal fees. So when depositing money into your AJ Bell account, you won’t have to pay any AJ Bell fees either, which makes AJ Bell ideal for first-time investors. 

Account Setup and Withdrawals

If you want to create an AJ Bell account, you can do that in a few simple steps. So, proceed to follow the steps below, and you’ll open your first AJ Bell account in minutes:

  1. Visit https://www.youinvest.co.uk/open-an-account
  2. Choose what type of investment account you want to open
  3. Click on the OPEN button under the account name of your choice
  4. Then, provide the necessary details, such as your full name, phone number, and nationality
  5. You will need to include your National Insurance number in the application
  6. Next, provide your employer’s details
  7. After you complete these steps, you should enter your debit card details
  8. Finally, proceed to enter details of your existing pension


If you open a Youinvest SIPP, you won’t be able to withdraw any money from your AJ Bell account until you turn 55. However, if you have a Stocks and Shares ISA or a Dealing account, you can withdraw money from these accounts on the AJ Bell website. First, of course, you will have to log into your account and select Withdrawals. Then, specify how much money you want to withdraw, and your money will arrive in your bank account in a few business days. 

AJ Bell can send your payment via CHAPS if you want to get your money faster, but this service will cost you £25 plus VAT per transaction.

How to close an AJ Bell Account

If you’re unhappy with AJ Bell’s services, there are two ways to close your account. You can either log in and send the customer support a secure message or submit your request at [email protected]. For any account you close within the first month of joining AJ Bell, this company will charge you custodial or safekeeping fees. 

Mobile App

AJ Bell offers a mobile dealing app for Android and iOS users. The app helps keep track of your investments and deal on the go, and you can download it on your smart device free of charge. 

The app features biometric authentication, keeping your data for your eyes only. What’s more, you can use it to view all your active orders, cash statements, and transaction history. In addition, the app allows you to buy and sell assets. So, the AJ Bell app is a must-have for all investors who don’t want to feel trapped in front of a computer screen waiting for a new opportunity to come their way. 

Additionally, if you maintain a balance of £4,000 or more, you will get access to the Shares Magazine that features stock market stories, ideas, and information that can help you enhance your investment skills. 

If you decide to download the app, it’s noteworthy that all your messages will be encrypted, allowing you to communicate with other investors on a secure platform. Moreover, you can use this app to check the value of your portfolio or limit orders. As all investment opportunities can be one click away, it’s advisable to download the app and use it to start your investment journey.


AJ Bell is a financially secure and regulated company. Your investments will be managed by AJ Bell Securities Limited, a company that boasts about being a member of the London Stock Exchange. AJ Bell Securities Limited is regulated by the Financial Conduct Authority (FCA), and it acts as an agent between two parties dealing in assets. In other words, AJ Bell doesn’t have a conflict of interest when selling or buying assets on your behalf. 

More importantly, AJ Bell keeps all your money in FCA-approved institutions only. Clients’ assets are under the protection of FCA’s rules, and they’re also covered by the Financial Services Compensation Scheme. In addition, AJ Bell has strict and controlled procedures for all cash transactions, meaning you will put your money in good hands.

How Does AJ Bell Compare?

In this section of my AJ Bell review, I’ll try to show you the difference between this stockbroker and other prominent service providers in the UK. 

Namely, Interactive Investor is an excellent service provider that offers access to over 40,000 UK and global stocks. This company is well-known for low fees and attractive benefits, including FSCS protection and unique investment opportunities. 

Interactive Investor stands out from the rest of the crowd because it charges flat fees for account setup and trading on this platform. The same goes for Vanguard, which is another popular online investment platform in the UK. This stockbroker charges $20 (around £15) for each account annually, in addition to low dealing fees. 

On the other hand, AJ Bell will calculate your fees based on how much money you have in your account. So, the more you earn, the higher your expenses will be. That is one of the possible drawbacks of using AJ Bell investing, especially for those aiming higher and depositing thousands of pounds to their investment accounts. 

Additionally, all mentioned brokers offer guides and learning materials for newbies. Still, it’s worth noting that Interactive Investor has the best support system that helps first-time investors absorb knowledge and enhance their skills. So, if Interactive Investor seems like a better option for you, be sure to check out this Interactive Investor review that will provide more insight into ii services. 

Customer Support 

If you want to contact AJ Bell customer service agents, you can do that via phone, mail, or post. Although these methods of communication aren’t as convenient as the live chat availability, AJ Bell provides excellent customer service to those who decide to call or send an email. Customer support agents are polite and helpful, and if you need any help or a solution to a problem, be sure to give them a call!

User Reviews

AJ Bell has over 2,000 reviews on Trustpilot. Roughly 60% of customers rated AJ Bell’s service as excellent, and only 11% gave this company a one-star review. AJ Bell reviews show that clients are impressed with AJ Bell’s customer support, as all agents are quick to respond and help clients solve issues on their accounts. Additionally, people love AJ Bell because it offers plenty of investment choices. Most customers claim it’s easy to deal on this platform, which is another good reason to give AJ Bell a try. 

However, some customers believe AJ Bell needs to make its platform more intuitive and user-friendly. Other unsatisfied customers complain about long waiting times between transactions. But, people usually have to wait a few business days to access their withdrawals. This practice is an industry-standard, not a mistake on AJ Bell’s part.

Wrap Up

Hopefully, this AJ Bell review has inspired you to consider holding your investments at one of the most prominent investment companies in the UK. With relatively low fees and versatile investment account types, AJ Bell is an excellent choice for investors who want to boost their portfolios or manage family investment accounts. 

With AJ Bell, you can secure your and your family’s future. Not only can you prepare for your retirement, but you can also open investment or dealing accounts that will help your children in the long run. So, if that sounds like a good plan, be sure to visit AJ Bell’s official website and find a service that suits you most!


How long does AJ Bell withdrawal take?

In most cases, you will have to wait a few business days to receive money in your bank account. However, some investment platforms take longer to process payments and withdrawals, especially if you request a larger sum of money.

Is AJ Bell reputable?

Yes, AJ Bell is a reputable company that has helped many customers reach their investment goals. The company is also regulated and authorised by the FCA, making it a secure and reputable investment platform in the UK. 

Who owns AJ Bell?

Andy Bell is the current owner of this company. He founded the company in 1995 with Nicholas Littlefair, but he’s the only owner at the moment.