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Introducing Effect House — TikTok’s Own AR Development Platform

If TikTok has become a part of your everyday life, you’ll be excited to hear about the social media platform’s latest announcement. It has just launched Effect House, its AR development platform, which will allow users to create their own augmented reality effects and share them with the world.

TikTok announced yesterday that Effect House has been in closed beta since last fall, with more than 450 creators having already adopted it and subsequently published their effects on the video app, where they’ve been used in 1.5 billion videos and viewed over 600 million times.

In its official announcement, TikTok notes that “Effect House offers tools and learning resources, equipping creators with intuitive design and development technologies that would empower them to build immersive and dynamic effects for TikTok’s global community”.

The video-sharing platform has pleaded to keep online safety and inclusivity at the core of the new initiative, stating, “We’re focused on fostering a safe, authentic, and inclusive environment for our global community to create and engage with effects. In addition to our Community Guidelines, effects must follow our Effect Guidelines, which outline additional policies aimed at helping everyone on TikTok feel welcome and empowered to create exactly as they are. For instance, we don’t allow effects that promote colorism or negative stereotypes against protected groups, nor do we allow effects that depict cosmetic surgery, such as lip fillers, or encourage scrutiny of someone’s appearance”.

TikTok follows the lead of popular apps like Snapchat, Instagram, and Facebook, which implemented AR effects years ago. 

For instance, if you’re interested in creating effects that people can experience on Facebook or Instagram, you’ll need to use Spark AR Studio — Facebook’s AR creation software. Anyone can use Spark AR Studio to create simple to complex AR experiences with or without coding experience.

Similarly, TikTok’s Effect House may require some technical know-how, but the company has created a detailed set of documentation that teaches users how to use the platform to create specific types of effects. 

TikTok will feature the creator’s username and link to their profile and the effect they’ve created. Furthermore, all the creator’s published effects in their portfolio can be viewed from a designated tab on their Profile page. 

This is a fantastic opportunity for content creators to grow their reach and TikTok following and those looking to get into the AR development field. 

However, we understand that social media can be overwhelming and take a toll on your mental health. If this is the case with you, a social media detox might be just what you need. Check out our guide on deactivating/deleting your social media accounts.