!-- TradeDoubler site verification 3249067 --> >

Mark Zuckerberg Announces NFTs Are Coming to Instagram Soon

With NFTs taking the world by storm, it was only a question of time when social media sites would start integrating them into their platforms.

Speaking at the South by Southwest festival this Tuesday, March 15, Mark Zuckerberg confirmed that NFTs are coming to Instagram “in the near term”.

The Meta CEO didn’t get into any specifics but suggested that Instagram users will soon be able to display existing NFTs and even hinted towards the possibility of minting new ones.

Zuckerberg made the following statement: “I’m not ready to kind of announce exactly what that’s going to be today. But over the next several months, the ability to bring some of your NFTs in, hopefully over time be able to mint things within that environment.”

NFTs, (non-fungible tokens) are unique digital assets representing ownership of certain items that cannot be replicated, such as artwork, music, video, and in-game items like avatars. As such, they can only have one owner at a time, and they are typically held on the Ethereum blockchain.

Zuckerberg’s statement opened up a lot of speculation about what Meta’s move into the world of  NFTs will look like. For example, will it become possible for people to sell their most popular Instagram posts and images as NFTs?

Possibly so, but for now, the more likely option is that Instagram will open an NFT marketplace where creators will be able to sell their NFTs. Again, nothing is yet certain, but the minting capabilities will probably not be introduced until later on.

This is not the first time that the idea of NFTs being introduced on Instagram has been brought up. Late last year, the top executive of  Instagram, Adam Mosseri, stated that the company was “actively exploring NFTs” but he didn’t make any official announcements beyond that.

Also, Meta is not the first social media company to join the NFT craze. This January, Twitter also launched a new feature, allowing Twitter Blue subscribers on iOS to set their NFTs as their profile picture. However, Twitter has yet to introduce any minting options on its platform.

Instagram’s move into the world of NFTs also aligns with META’s metaverse vision. The Facebook founder said: “I would hope that you know, the clothing that your avatar is wearing in the metaverse, you know, can be basically minted as an NFT, and you can take it between your different places”. However, he further stated that “There’s like a bunch of technical things that need to get worked out before that’ll really be seamless to happen”.