Microsoft is trying to expand its exclusive lineup of games on both Xbox consoles and PCs by pursuing Activision Blizzard, one of the most popular gaming franchises. Even though Blizzard has always been regarded as a significant third-party studio, it now has to follow Microsoft’s guidelines, meaning that it may lose its independence and authority. Considering this, Microsoft is planning that Xbox games take centre stage.
Microsoft now has all of Blizzard’s cult games under its Xbox brand. It will be challenging for the competition to catch up in cloud gaming since many of the industry’s biggest franchises and developers are now part of Microsoft. Microsoft will instantly become the third-largest gaming company by revenue if the deal goes through, right behind Tencent and Sony. On top of that, King, the company behind Candy Crush, is included in the deal.
It’s worth mentioning that Microsoft’s purchase of Bethesda in 2021 increased many concerns and confusion in the video games market. Microsoft added Bethesda’s games to Game Pass after purchasing the developer. This company has the same aim when it comes to Activision Blizzard, which means that a wide range of Call of Duty games, Diablo, Overwatch, and more will appear on Game Pass until 2023.
Even though Microsoft’s many studios are still making PlayStation games, the future looks quite different. The way Microsoft is purchasing various studios signals the end of independent studios and the collapse of third-party games that are popular today.
However, in light of this news, although Microsoft may be deeply involved in gaming, it still is a tech company first and foremost. In addition, Microsoft has the second-largest cloud platform that supports a wide range of streaming services, development tools, and machine learning. As such, we can surely imagine games getting better thanks to Microsoft’s efforts on machine learning. Moreover, server performance may get better because of Microsoft’s Cloud support.
This shocking news about the acquisition of Activision Blizzard by Microsoft may also be valuable for gamers because it could lead to more innovative games that run and perform better. Needless to say, we can trust Microsoft services and hope this event will take an essential role in the advancement of the video game industry. Lastly, don’t forget that the world’s second-most valuable company after Apple is Microsoft, valued at £1.7 trillion.