Since its launch in 2006, Twitter has grown into one of the most popular social network sites, with nearly 400 million monthly active users and a staggering 500 million tweets sent daily. That means around 6000 Tweets are sent on Twitter every second!
Add that to the fact that users, on average, spend 3.39 minutes, and you are left with a very small window of time to grab your followers’ attention and get your tweet noticed.
So, what is the best time to tweet? Reports suggest between 9 am and 3 pm, but that is not a definitive answer. The best time to post on Twitter still depends on when your target audience is most likely to be online and the type of content you are tweeting.
Keep reading if you want to know what is the best time to post on Twitter for maximum exposure and engagement.
Why Timing Matters
When Twitter was first launched, it had a standard reverse-chronological feed that showed tweets as they were posted, starting with the more recent ones first.
Then, in 2016, the platform introduced an algorithm-based feed designed to show you only the tweets you are mostly likely to be interested in based on who you follow and your past likes and retweets.
However, Twitter has since reintroduced the reverse chronological feed, allowing users to switch between chronological and algorithmic feeds with a single click.
With many users still preferring the chronological feed, it is easy to see why posting when your target audience is most active can bring you more clicks, retweets, and likes.
But when exactly is that time? Due to Twitter’s popularity, the stream of tweets seems never-ending, so users looking for higher engagement find it nearly impossible to get their content seen.
Luckily for you, a lot of research has been done on this topic, so you can now fine-tune your posting time to your specific industry for the best results.
Best Time to Tweet in General
- Best time to tweet overall — between 9 am and 3 pm
- Best days — Tuesdays and Wednesdays
- Worst days — Sundays
The best time to post on Twitter for most people is between 9 am and 3 pm on a Wednesday. That is according to a study conducted by Sprout Social, a social media management platform that helps brands and businesses build better relationships with their customers.
Rather than simply looking into when there is a maximum number of users on the platform, Sprout Social based its research on when its 20,000+ customer base has the highest engagement rates, making these findings some of the most relevant ones you will find on the topic.
Considering Twitter’s easily digestible content, many people use it in the morning to catch up on the latest news and tweets, so posting at 9 am on a weekday makes a lot of sense.
The same study found that the best days for posting on Twitter are Tuesdays and Wednesdays, while the weekend, particularly Sundays, should be avoided if you are looking to increase your Twitter engagement.
Best Time to Tweet by Industry
While following the guidelines mentioned above is a great starting point, the best time to tweet for your business or brand still depends on your particular industry.
Here are Sprout Social’s findings on the optimal times to post on Twitter based on the industry you are in.
Best Times to Tweet for Consumer Goods
- Best time — 9 pm on Tuesdays and 3 am on Wednesdays
- Best days — Wednesdays
- Worst days — Thursdays, Saturdays, and Sundays
Interestingly, the consumer goods industry saw peak Twitter engagement in the early morning hours and in the evenings on weekdays. More specifically, Tuesdays at 9 pm and Wednesdays and 3 am are some of the best times to tweet for users belonging to the consumer goods sector. At the same time, you should avoid the weekend and Thursdays for posting.
Best Times to Tweet for Education
- Best times — between 6 pm and 7 pm on Mondays
- Best days — Mondays, Tuesdays, and Sundays
- Worst days — Saturdays and Thursdays
Educational institutions get the highest Twitter engagement on Mondays, with a particular spike in activity between 6 pm and 7 pm. Perhaps in anticipation of the coming weeks, students also tend to check up on tweets by their educational institutions on Sunday afternoons around 4 pm.
However, if you belong in the education sector, you should avoid tweeting on Thursdays and
Best Times to Tweet for Healthcare
- Best times — Mondays at 1 pm and 2 pm, Tuesdays at 10 am and noon, Wednesdays at 10 am and 2 pm, Thursdays at 8 am, Fridays between 8 pm and 9 pm
- Best days — from Tuesday to Friday
- Worst days — Saturdays and Sundays
Since the start of the Covid-19 pandemic, the healthcare industry has been among the most engaging on Twitter. According to Sprout Social’s study, healthcare businesses can tweet any weekday and expect good engagement, particularly in the peak hours mentioned above. The only days that healthcare workers should avoid tweeting on are Saturdays and Sundays.
Best Times to Tweet for Finance
- Best times — Tuesdays at 4 pm, Wednesdays at 4 am, and Fridays at 11 am
- Best days — Tuesdays, Wednesdays, and Fridays
- Worst days — Mondays, Saturdays, and Sundays
The Twitter peak times for financial institutions are highly varied and range from Tuesdays at 4 pm, Wednesdays at 4 am, and Fridays at 11 am. Interestingly, engagement rates were lowest at the start of the working week on Mondays, making this the worst day to tweet for finance-related businesses. You should also avoid tweeting on Saturdays and Sundays.
Best Times to Tweet for Hospitality
- Best times — 8 pm on Wednesdays
- Best days — Wednesdays, Thursdays, and Saturdays
- Worst days — Tuesdays, Fridays, and Sundays
Surprisingly, the hospitality industry has more engagement in the evenings than during regular business hours. As a result, the best time to tweet about your hotel or hospitality brand would be at 8 pm on a Wednesday. You can also expect good results on Thursdays and Saturdays but avoid tweeting on Tuesdays, Fridays, and Sundays.
Best Times to Tweet for Media
- Best times — Mondays at 10 am, Tuesdays from 9 to 10 am, and Wednesdays from 10 am to noon
- Best days — Tuesdays, Wednesdays, and Thursdays
- Worst days — Saturday
Unlike other industries, media and journalism Twitter accounts got the highest engagement during regular business hours, specifically from Monday to Wednesday. So, the best times to tweet for the media industry are between the hours of 9 am and 12 pm, Monday through Wednesday.
Best Times to Tweet for Restaurants
- Best times — Mondays at 12 pm
- Best days — Mondays and Wednesdays
- Worst days — Sundays
Sprout Social found that the best time to tweet in the restaurant industry is Mondays at 12 pm. This is perhaps related to restaurant-goers making dinner plans for the week ahead. You can also expect good results by tweeting on Wednesdays, but Sundays are the worst day for this industry.
Best Times to Tweet for Nonprofits
- Best times — Mondays from 9 am to 1 pm, Tuesdays from 10 am to 1 pm, Wednesdays from 9 am to 1 pm, Thursdays from 10 am to 12 pm, and Fridays from 8 am to 1 pm
- Best days — Every day, but especially on weekdays
- Worst days — No worst days
Twitter engagements for the nonprofit industry were consistent throughout every day of the week, particularly weekdays between 9 am and noon. As a result, this is the only industry where you can expect good engagement rates no matter what day of the week you post.
Best Times to Tweet for Tech
- Best times — Thursdays at 12 pm and Sundays at 3 pm
- Best days — Mondays, Wednesdays, Thursdays, and Fridays
- Worst days — Tuesdays
For tech companies, the best times to post on Twitter are Thursdays at noon and Sundays at 3 pm, while the only day to avoid is Tuesday. Over the last few years, tech and software companies have started using social media platforms to connect with their customers and offer customer support, which explains the high engagement rates in the tech industry.
Best Times to Tweet for Travel and Tourism
- Best times — Wednesdays at 10 am and 1 pm
- Best days — Tuesdays and Wednesdays
- Worst days — Saturdays and Sundays
Finally, travel and tourism companies have gotten the highest Twitter engagements at 10 am and 1 pm on Wednesdays. Surprisingly, the weekend is not the best time to tweet for this industry, as Saturdays and Sundays have the lowest engagement rates.
Two years after the pandemic hit, Twitter users are still considerably less responsive to travel and tourism-related tweets compared to before.
Other Ways to Find the Best Time to Tweet
Using data from third-party sources like Sprout Social will definitely help you increase your engagement rates, but it is still best to use your own data to see what works best for your specific business or brand. Here are a few tips that will not only help you find the best time to tweet but also optimise your Twitter marketing strategy overall.
Schedule Your Tweets
Scheduling your tweets will allow you to conduct your own little research. For instance, you can schedule tweets at particular time intervals over the course of a month and then check your data to see which time and day of the week brought you the most engagement.
Moreover, when you schedule tweets, you provide your target audience with a constant stream of new and engaging content, which will help you stay consistent and earn more followers. Remember, the more active you are, the more likely people are to notice you.
You can either schedule a tweet from the Twitter web app or use a Twitter scheduler like Social Pilot.
Use Twitter Analytics
Twitter Analytics is Twitter’s built-in analytics platform that allows you to check how well your Twitter account is performing. It shows you key Twitter metrics, such as the number of followers you’ve gained or lost, engagement rate, number of impressions, retweets, likes, mentions, and more. Needless to say, these statistics will give you a great insight into when is the best time for you to post on Twitter.
Check Out the Timing is Everything Tool
Since 2019, Twitter has also launched a Publishers Insights tool that shows you the best times to post video content on Twitter for maximum engagement, conversion, and viewership. You can access the Timing is Everything tool from Twitter’s Media Studio.
The graph gives you great insight into when your followers are watching the videos you post the most, with each square representing an hour-long block. The darker the square, the more your followers are active during that specific hour.
Tweeting on Holidays
The Tweeter audience is especially engaged during the holidays. Whether it is looking for the best deals on occasions such as Black Friday, looking up travel tips, or staying updated with the latest news, Twitter is especially buzzing during the holidays.
This means that if you have something special to offer your followers during the holidays, such as a discount or a new product, tweeting about it will help you reach a larger audience and get more engagement.
Just be careful not to post something similar to what Burger King UK posted on International Women’s Day 2021.
While this tweet was meant to raise awareness about the lack of women chefs and head chefs in the restaurant industry, many Twitter users considered it misogynistic, and some even vowed not to eat at Burger King anymore.
Although Burger King later apologised and deleted the tweet, this is a good example of how a social media marketing campaign can backfire and do more harm than good.
To sum it up, there is no definitive answer to when the best time to tweet is. However, by using the tips and data provided in this article, you can come up with a Twitter posting schedule that works best for your business or brand. Experiment with different times and days of the week to see what gets you the most engagement and go from there.
Do you have any other tips on finding the best time to tweet? Let us know in the comments below.