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Webflow vs Wix: Which One is the Best Website Builder for You?

If you are looking for a website builder, you have probably heard of Wix and Webflow. They are two of the most popular website builders on the market. So, which one is the best for you? In this article, we will compare Wix and Webflow in terms of their main features, prices, advantages and disadvantages, and differences. We will try to make a fair comparison between the two platforms so that you can decide which one is better for you.


Webflow vs Wix: A Brief Comparison

Webflow and Wix are both some of the most prominent website builders in the industry. They are both very user-friendly and allow you to create a website without any coding knowledge. However, there are some differences between the two platforms.

Namely, Wix was created in 2006, as an online website builder that enables you to design attractive websites without requiring any technical expertise. You may develop a website on Wix using just its web editor and pre-designed templates.

Webflow is a bit newer than Wix and was founded in 2013. It is a cloud-based website builder that also allows non-programmers to design responsive websites. Its drag and drop editor interface makes it simple for anybody to create their own website in minutes, allowing you to produce professional-looking web layouts without coding expertise.


Webflow vs Wix: Main Differences and Features Comparison

Now that we have seen some of the main differences between Webflow and Wix, let’s take a look at their features in more detail:


Web Design Tools

Both Wix and Webflow offer website creation tools that do not require any programming knowledge. To assist you in developing your site, they both employ a drag-and-drop interface. You may also utilise their pre-made templates to get started.

However, Wix is much more suitable for those who are just starting out in the world of web design. Namely, creating a website with Wix is as easy as choosing a pre-designed template from its library of over 550 website themes and customising it with its drag-and-drop website editor. But, it is noteworthy that once you start editing the theme, you can’t switch it with another one. So choose your theme carefully.

All of Wix’s themes are designed by professional web designers and are also regularly updated. If, however, you have a specific idea in mind, and none of the offered templates suits you, Wix allows you to use its drag and drop editor on a blank theme to create your web pages from scratch. 

Wix’s convenience goes even further with its phenomenal ADI tool, meaning Artificial Design Intelligence. As the name implies, this Wix tool will even design a website for you and all you need to do is answer a few questions.

Additionally, Wix templates are optimized for mobile devices by default, so they will automatically adapt to fit any screen type, size, or resolution.

Wix also backs up numerous versions of your website, allowing you to restore your website to its previous state with only a few clicks.

Webflow, on the other hand, is also quite user-friendly, but it is certainly more suitable for more advanced users. Like Wix, it also has pre-designed templates, but much fewer (around 200). Another similarity is allowing users to design web pages from scratch on a blank theme. 

Webflow has been designed to give you full control over how your website looks. You can make changes, modifications and even integrate custom HTML codes into the header or footer of your page to make your website even more personalised.


E-commerce Features 

Both web builders offer e-commerce features that let you start an online store and sell products or services on your website. Wix offers a wide range of e-commerce features, including Stripe and PayPal integration, built-in shopping cart, and more.

Webflow also offers PayPal integration, as well as a variety of other payment options, including credit and debit card payments, Apple Pay, and Stripe. Webflow also lets you offer custom delivery options, automatically calculate VAT and sales tax, create custom landing pages, and a lot of other features.

Wix’s integrated eCommerce platform engine is one of the most comprehensive ones in the market. It offers features such as Wix Logo Maker, Business Name Generator, integrated analytics dashboard, business insights and reports, built-in marketing tools, and everything else you need to get your online store up and running.

What’s more, both Webflow and Wix offer a built-in SSL security certificate, which is the key to gaining your customers’ trust and loyalty.


Blogging Tools and Features

When it comes to creating a blog, both Wix and Webflow have pretty powerful tools.

With Wix, you can create a blog by just choosing a template, and then you’re free to customise it to your preferences. You can also build your design from square one easily. If you can’t really decide what to call your blog, Wix will even help you choose a name with its handy Blog Name Generator tool.

Webflow also offers themes that are specifically designed for blogging purposes, but you can also choose one of the regular themes and just select the “CMS” filter. Once you’ve done that, you can configure it to match your desired look and feel, add posts, and customize other settings.

Moreover, Webflow allows you to edit the text directly on the page, just by double-clicking it. That means you don’t have to waste your time trying to figure out how to make changes from the backend — the CMS.

What’s really important is that both Wix and Webflow offer robust SEO tools that will help you reach your target audience and grow your traffic organically.

So, once again, here are some of the blogging tools and features that these two website builders have in common.

  • Add images and videos
  • Format text with headings, lists, and blockquotes
  • Create custom navigation menus
  • Add social media buttons
  • Configure SEO settings
  • Schedule posts for publication at a later date



Mobile Editor Features 

Wix has a free mobile app that lets you manage your website on the go, which is really convenient. However, when you make changes through the mobile app, it will only affect the mobile version of your website, not the desktop version too.

Webflow, on the other hand, doesn’t have a mobile app, which is a bit of a drawback when compared to Wix.



Wix has an inbuilt SEO Wizard, called the Wix SEO Wiz. It allows you to optimise your web pages to obtain better search engine rankings and boost organic traffic. It also offers web analytics tools and integration with Google Search Console, which you can manage from your Wix dashboard and is great for monitoring your website’s performance on search engines.

Wix’s infrastructure has been designed to align with the needs of search engine algorithms, so all pages are optimised for a better experience on Google.

Wix’s SEO capabilities and features allow you to create customizable URLs, compress pictures automatically, convert them to WebP, modify default meta tags, manually redirect URLs, and more.

Webflow also has robust built-in SEO tools that allow you to edit your web page metadata, your image alt text, target keywords, and more.

What’s great about Webflow’s SEO tools is that they are constantly updated with the latest search engine algorithm changes, making it one of the best site builders for SEO.

The SEO tools are free to use with both website builders, even the cheapest web hosting plans. However, if you would like to use a third-party SEO plugin on Webflow or Wix, then you will have to upgrade to a premium account.

Apps and Integrations

Webflow and Wix have numerous apps and integrations that you can use to boost your website. For example, if you want to boost your sales on your online store, you can find a corresponding app on both web builders.

Both Wix and Webflow have a wide range of web-based applications that you can use to improve your website, including ones for email marketing, online booking, social media integration (Facebook, Instagram), eCommerce stores, customer support platforms, and more. 

Wix App Market | CyberCrew

Webflow Apps and Integrations | CyberCrew


Ease of Use

Wix is one of the easiest web design tools to use. On the other hand, Webflow’s editor interface has a lot going on in terms of sidebars and tools, so it might be more difficult for beginners to learn how to use Webflow web templates than it would be with Wix’s web. Webflow is a bit more complicated to use because of its power and flexibility, but after spending some time getting to know the tool, it is definitely possible to create beautiful responsive web designs.

Even though Wix is very simple to use, there are many helpful tutorials available that make it even easier to get started. Webflow is not as beginner-friendly as Wix because the web design tool is pretty complicated. Webflow is more suitable for web designers who want to build websites and web applications: they can export the code, host it anywhere, and make any changes to it later on.


Wix and Webflow Pros and Cons


Wix Webflow
  • Numerous templates and themes
  • Intuitive and easy to use
  • No coding skills required
  • Users can create their own website from scratch
  • ADI (Artificial Design Intelligence)
  • Mobile App
  • Wix app market
  • More comprehensive features
  • Zapier integration
  • Users can create their own website from scratch
  • Suitable for advanced users
  • Allows integrating of custom HTML codes


  • Mostly suitable for beginners only
  • Lacks advanced features
  • Not suitable for beginners
  • Fewer pre-designed templates
  • Somewhat complicated interface


Customer Support

Customers appreciate Wix’s customer care team, which is accessible by email and also offers callback services, and reportedly provides timely and competent assistance. In addition to that, you’ll discover a plethora of helpful hints, suggestions, and directions as you explore through Wix’s platforms, pages, and dashboard.

Wix also has an excellent and detailed knowledge base, as well as a web design community that web designers can join if they have any questions. The web design community is especially useful for web designers who are just starting with Wix, or for those who don’t have time to wait for customer support replies. Users can ask their peers for help, or share their own web design tips and tricks.

Webflow has been designed with a comprehensive knowledge base and video tutorials to help you set up your website. The ” University” section provides opportunities for both beginners and advanced users, providing them access not only to learn but also to ask questions about web design — all in one place! If, however, you need assistance from a Webflow customer support representative, you can contact their team through email.


Prices and Plans

Webflow is a freemium web design platform. This means that you can use it for free, but there are some features that are only available if you upgrade to one of the paid plans. The cheapest paid plan costs $12 (roughly £9) per month and gives you 50 GB bandwidth and a custom domain. 

Wix also has a free web design tool, and its most basic paid plan costs £3.50 per month and offers 1 GB bandwidth and 500 GB storage space. The most expensive, VIP plan, is £19 per month with unlimited bandwidth, 35 GB storage space, and many more robust features.

Wix Pricing Plans | CyberCrew

Wrap Up

So, which web design platform is the best for you? Wix or Webflow?

Well, it really depends on your needs and skills. If you’re a beginner and you want an easy-to-use web design platform with plenty of templates to choose from, then Wix is probably the best option for you. But if you’re a web developer or web designer who wants to create your own web design from scratch, then Webflow is probably the web design tool for you. 

The main difference between Wix and Webflow is that Wix’s web design tool is easier to use, while Webflow’s web design platform requires some coding skills in order to use it effectively.

So, it really depends on your needs and skills to decide which web design platform is the best for you. Have a look at both Wix and Webflow’s prices and plans, and see which one suits you best!


Is Webflow or Wix better?

It all depends on your demands and abilities. Wix is an excellent option if you’re a novice and simply looking for a simple to use web design platform with lots of templates to pick from. However, if you’re a web developer or designer that wants to build your own website from the ground up, Webflow is likely the best option.

How is Webflow different from Wix?

Wix is a web design platform that is easy to use and does not require web development skills. Webflow, on the other hand, is a web design tool used by web designers and developers to create their own websites from scratch. Webflow’s web editor has been built for those who are familiar with web development languages (HTML, CSS, and JavaScript).

Is Webflow worth the money?

This really depends on what you want to use Webflow for. If you want more features (like being able to create your own web designs from scratch) and don’t mind learning web development languages (HTML, CSS and JavaScript), then Webflow is worth the money.

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