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10+ Cool Youtube Usage Statistics in the UK [2022]

Do you want to watch funny bloopers from your favourite movie? Or do you prefer watching cat videos the entire day? What about puppy videos? Whichever you choose, there is really only one place for it all – YouTube. Have you ever wondered how many videos are on YouTube or how many YouTubers are there in the UK? We will try to answer those questions and then some, in this article, but first, some interesting trivia for you:

Did you know that YouTube is the second most popular social media network in the UK? It’s true – YouTube usage statistics UK relate to approximately 35.6 million adults.

Top 10 YouTube Usage Statistics UK

  • YouTube ranks as the second most popular social media platform.
  • YouTube is used by more than 35.6 million adults in the UK.
  • 35% of the UK population actively uses the website.
  • The platform is used by 46% women and 54% men.
  • YouTube is becoming increasingly popular amongst Baby Boomers and Gen X.
  • The most active users, approximately 44%, are between 25-44 years old.
  • Ed Sheeran is the most popular YouTube channel with 43M subscribers and 18.78B views.
  • By 2021, there will be 3.01 billion YouTube videos available in the world.
  • The wealthiest YouTuber of 2020 is Jeffree Star, with a net worth of $75 million.
  • The first YouTuber, Jawed Karim, recorded an 18-second zoo trip as his first video.

Do you want to know some more fun facts about YouTube? You should definitely keep on reading then.

YouTube Usage Statistics UK: Frequency of Use

In 2019 YouTube had 2 billion active users per month

In 2019, CEO Susan Wojcicki told the public that YouTube users in the UK were numbering 2 billion. This means a 5% increase in the YouTube monthly active users in the UK, as in July 2018, there were 1.9 billion users. In July 2017, there were 1.5 billion active monthly users.

97% of YouTube users were active on the application once a month in 2020

According to Statista’s survey taken in 2020, YouTube user demographics showed that 97% of users used the application at least once a month. 88% of the users claimed that they logged onto YouTube every week, while 46% said that they spent time on the application every single day.

YouTube trends in the UK show that in 2018, 79% of users used the platform at least once a month

Based on downloads from Google Play to android devices, in February 2020,  there were over 120 thousand YouTube Music downloads on mobile phones in the UK.

In the same survey, the following statistics were revealed:

  • 19% were active on YouTube several times a day
  • 14% were active once a day
  • 17% used the application once every few days
  • 10% used it once a week
  • 9% were active on YouTube once every few weeks
  • 10% used it less than every few weeks

The remaining 21% of the participants claimed they have never used YouTube, which is still a relatively large number, considering YouTube’s popularity.

Every day, YouTube has 30 million active users

Can you imagine the number of people who use YouTube every single day? The figure of 30 million accounts for 95% of the total population worldwide watching YouTube each day. So it is quite peculiar that 1/5th of the UK population is not participating in this trend.

YouTube Usage Statistics UK: Time Spent on the App

In September 2019, adult users spent an average of 28 minutes 52 seconds on YouTube each day

YouTube statistics in the UK have risen because more and more people spend time on the platform daily. Teenagers spent double the amount of time on the application, amounting to one hour and five minutes.

During the lockdown in April 2020, adult users spent 43 minutes and 7 seconds on the application

The lockdown meant that more and more people were spending time online. That included adults, as well as teenagers. During this time, teenagers were spending one hour and 32 minutes on the application daily. This statistic does not include the YouTube TV set use.

YouTube Usage Statistics UK: Videos & Subscribers

One billion hours sum up to all YouTube videos seen each day in 2020

Wondering how many videos were seen in those 1 billion hours in 2020? Approximately 5 billion videos! Keep in mind that during the year 2020, most people spent their time indoors.

One week before an interview, 47% of users aged 16-24 had used YouTube

A survey taken to discover how many adults watched some short clips on YouTube a week before in the UK in 2020 found that 47% of the users had been online the past week.

Carwow, the most famous YouTube brand, has 3.14 million subscribers

In September 2020, research analysts found that Carwow was a YouTube brand with the greatest number of subscribers. This brand fell in the top ten most popular brands on YouTube.

YouTube Usage Statistics UK: Demographics

Teenagers account for 24% of YouTube stats in the UK

When looking at YouTube traffic statistics, it was found that 24% of the active users in the UK were aged between 16-24 years.

44% of the active users were aged between 25-44 years

The research also showed that most of the UK’s active YouTube users were aged between 25-44. That accounts for 44% of the total users. Youtube was the most used platform in the UK in January 2020, with 78% of internet users aged 16-64.

The youngest YouTube user is three years old and has 1.4 million followers

In 2015, Ryan ToysReview became the most popular YouTube channel because Ryan was only five. In one year, his subscribers reached 5.5 million. Today, 3-year-old Maya and 6-year-old Hulyan are the most famous children YouTubers with 1.4 million subscribers.

46% of the YouTube users in the UK are female, while 54% are male

Even though most of the UK’s YouTube users are male, the split is approximately 50-50. That just means that there is enough content offered to both sexes.

YouTube Usage Statistics UK: Engagement

Influencers on YouTube

 Alfie Deyes 1.6 million subscribers

Deyes runs a YouTube page called PointlessBlog. He has written two bestseller books, and he vlogs on different subjects, including gaming and healthy smoothie recipes. Interesting fact – a wax statue has been made of Alfie Deyes at Madame Tussauds!

Tom Cassell 9.3 million subscribers

Cassell is a YouTube gamer living in Manchester who has a page known as The Syndicate Project. He commentates on different games, including Halo, Call of Duty, and the Minecraft Project.

Celebrities on YouTube

Ed Sheeran 43 million subscribers

A celebrity that attracts a vast audience to his channel, this UK-based singer has 43 million subscribers and has won the hearts of many with his beautiful songs.

Simon Cowell 4.7 million subscribers

With a total of 3.2 billion views and an influencer score of 665, Simon Cowell is one of the most famous celebrities in the UK. He created a TV talent show called Britain’s Got Talent, which was a huge hit. In the show, the winner would receive a cash prize and be provided with the opportunity to perform in front of the British Royal Family.

YouTube Usage Statistics UK: Most Watched Channels

Ed Sheeran 18,778,079,632 views

The famous singer and musician Ed Sheeran is the most popular channel on YouTube that received thousands of views every single day in the UK.


Daniel Robert Middleton is a British gamer, actor, and author. His channel is most watched for his video game insights and commentaries. You can find the content of loads of video games, such as Minecraft, Roblox, and Pokémon, on Middleton’s channel.

YouTube Usage Statistics UK: Most Liked Videos

Uptown Funk by Mark Ronson

At the end of 2014, this song, featuring Bruno Mars, was hard to miss. It has 14.92 million likes and has also won multiple awards, such as the Best Pop Video award at the UK Music Video Awards.

See You Again by Wiz Khalifa

This video features Paul Walker, a famous actor who portrayed a beloved character in the popular movie series, Fast and Furious. Paul tragically lost his life in a car crash, and according to YouTube data in the UK, Wiz Khalifa’s video gained immense popularity as it featured the deceased actor. In fact, the video is now in 2nd place of the most liked YouTube videos in the UK.

YouTube Usage Statistics UK: Most Viewed Videos

Joe Wicks 7.2 million

With 2.6 million subscribers on YouTube, Joe Wicks’ live-streamed PE classes have topped the list of most favourite videos on YouTube in 2020. This is the second most popular video in the UK during COVID-19 times. This personal trainer started making workout videos for children to encourage fitness and become an icon.

Sidemen 103.907 million

A group of British YouTubers, the Sidemen produce a versatile range of videos, including vlogs, game show formats, challenges, and video game commentaries. In the last month, they have had 300,000 subscribers.

YouTube Usage Statistics UK: Business and Marketing

How Much Money do People make on YouTube in the UK?

For each ad view, YouTubers can earn anywhere between $0.01 and $0.03

This means that per 1,000 ad views, a YouTuber can make $18, which results in $3 to $5 for every 1,000 views on a video.

A YouTuber with 1,000,000 views can make above $5,000

Forbes claims that for every 1,000 views, a YouTuber can make $5. According to this estimate, a modern-day influencer can earn $5,000 with 1,000,000 views on their YouTube video.

In 2017 and 2018, 70% more users watched influencer content

Are you wondering why you can find a lot of YouTube influencer marketing campaigns today? People love creating content with users who will engage with their content. It is not surprising that 70% more users became attracted to influencer content during the span of two years.

70% of marketers have voted for YouTube as their go-to platform

Did you know that today, YouTube is the second most popular social media platform for influencer marketing? After Instagram posts and stories, YouTube videos have been recognised as the third most effective way of marketing.

YouTube videos are used by 71% of business-to-business marketers

If you want to keep up with the rising competition, you need to consider using YouTube videos in your everyday business marketing.

11% of business-to-business markets use YouTube to distribute paid content

Since YouTube is a paid social media form, it is among the fifth most used platforms. Many business-to-business marketers use YouTube for paid content.


In 2021, we can expect more YouTube channels and ample active users here in the UK, let alone the rest of the world.

Much of the new generation wants to know how to become a well-known influencer and earn millions through YouTube. Sounds simple enough – just grab a camera, spill some wisdom, and bam! Easy money, right? Well, there is a bit more to it than that, but that is a topic for another article.

For now, simply ponder on this – If it were easy, everybody would do it, but the rewards are undeniably alluring, to speak nothing of absolute fun it would involve. Now, doesn’t that sound like something worth considering?

Leave us your reply; we’d love to hear your thoughts on the subject.

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