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10+ Cool Youtube Usage Statistics in the UK [2024]

YouTube has replaced television for many people. The quality of videos uploaded on YouTube has been improving relentlessly and it has become a treasure trove of knowledge. The best part is that YouTubers present information in an interesting and easily digestible way. I can’t tell you the number of times I have relied on YouTube to get a better understanding of a certain topic or find a quick answer. 

No wonder YouTube is the second most visited website in the world. 

In this YouTube Statistics UK round-up, I’ll break down how YouTube usage has evolved in the UK over time.

Top 5 YouTube Usage Statistics UK

  • YouTube counted more than 50 million users from the UK alone in 2021.
  • Approximately 97% of UK’s YouTube users logged in on a monthly basis, as of the 3rd quarter of 2020.
  • In 2021, 46% of all women in the UK used YouTube.
  • Around 24% of YouTube users from the UK were aged between 16 to 24 in 2021.
  • Ed Sheeran is the most subscribed YouTube channel in the UK.

Without further ado, here are some more fun YouTube statistics.

YouTube Usage Statistics UK

How many people use YouTube in the UK? YouTube counts more than 50 million users from the UK alone

YouTube has more than 2 billion monthly users across the world which is a mind-blowing YouTube fact. A significant portion of that comes from the UK, which is the sixth-highest in terms of the number of YouTubers. This is quite impressive considering that the UK does not have a large population. Other countries with the highest number of YouTube users are India, the United States, Japan, Brazil, and Russia.

Approximately 97% of UK’s YouTube users logged in on a monthly basis

YouTube users are highly active on the platform. I personally use it every single day. In the 3rd quarter of 2020, a staggering majority of the people in the UK used the platform at least once a month. The others probably just forgot the password.

88% of YouTube users from the UK used the platform on a weekly basis, while 46% of these users used the platform on a daily basis.

YouTube users residing in the UK spent 71 minutes per day on the platform in October 2021

The engagement on YouTube was higher than other popular platforms, such as Netflix and Amazon Prime. It is staggering to find out that people spend more time on YouTube than on Netflix, despite Netflix being a premium paid content service while YouTube is a crowd-sourced one.

People spend approximately 43.5 minutes on Netflix per day while they spend 22.7 minutes on Amazon Prime Video and 17 minutes on BBC iPlayer.


YouTube Usage Statistics UK: Demographics

46% of all women in the UK used YouTube in 2021

This is compared to 54% of all men in the UK who used YouTube in 2021. YouTube demographics in the UK by gender is quite evenly divided. It also shows the high popularity of the platform in the country.

Overall, this means that half of the entire population of the UK are YouTube users. Considering that YouTube is the most visited website in the UK after Google itself, this is not surprising. Since the internet penetration in the UK is quite high, it makes sense that there are a lot of YouTube users in the UK. Approximately 35% of the UK’s population is comprised of active users while others use YouTube sporadically.

Around 24% of YouTube users from the UK were aged between 16 and 24 in 2021

This shows that a considerable portion of YouTube users from the UK are quite young. The demographic which used YouTube the most in the UK are people aged 25–44, comprising 44% of the total number of YouTube users. This is not surprising since there are a lot more people who are aged 25–44 than there are people who are aged 16–24 in the UK.


YouTube Usage Statistics UK: Engagement

Ed Sheeran is the most highly subscribed channel in the UK

Ed Sheeran’s YouTube channel has more than 51 million subscribers just from the UK. His channel is one of the biggest YouTube trends in the UK. Other channels with the most subscribers from the UK include One Direction (more than 36 million subscribers), NoCopyrightSounds (more than 32 million subscribers), and Mr Bean (more than 30 million subscribers).

It is quite staggering how popular the top YouTube channels are in the UK.

In terms of subscribers, Woody & Klieny are the most popular YouTubers

Woody & Klieny are YouTubers who have a following of 6.8 million subscribers. They have a single channel on which they post videos on a regular basis. Other highly popular YouTubers from the UK include TIME MACHINE with 1.7 million subscribers and Dr Karan with around 400,000 subscribers.

The highest-earning YouTuber is MrBeast

Jimmy Donaldson, known as MrBeast on YouTube, earned about £40 million in 2021. Aside from being a YouTuber, the 23-year-old is also a businessman and a well-known philanthropist, which is usually the theme of his YouTube videos along with fun and expensive stunts. Other high earning YouTubers are Jake Paul and Markiplier.

Wrap Up

YouTube statistics for the UK show how active people are on the platform. YouTube is the second-most popular website in the world for a good reason, and that popularity extends to the UK. A majority of the content published on the platform is in English, which further bolsters its popularity in the UK.

I hope this YouTube data for the UK inspires you to start your own YouTube channel. The possibilities are truly limitless.

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